Everyday I come across a great idea or a compelling piece of knowledge. There's an uptick in happiness whenever it happiness; and an equally interesting rise occurs when I share the the compelling idea or wisdom with others. To that end, I am joining the millions of writers who publish their words on the internet in the blog format. What prompted my first blog? Well, an article about the science behind happiness, recently published in the WSJ.
Many researchers have focused over the past few decades on the science of gloominess; now researchers are turning to happiness. The questions being asked focus on how an object can make a person happy, what are the characterisitics of happy people, and what are the properities of activities that make a person happy.
Working at large e-commerce retailer, the discussion of "happy" products puts forth that items that are sexy or desired by others have high happiness factors. The iPod is a great example, a several hundred dollar product, the average consumer has to save up a enough cash to purchase one. A pencil, on the other hand, is accessible common, and won't have the same happiness lift. Many people buy expensive items because they are status symbols that convey their success. A broker, for example, may wear an expensive watch to convey that he is successful and in turn appeal more to a client.
Focus groups are old hat to many product manufacturers. By putting a group of people in front of, say, a dishwasher, monitoring them, and asking them questions, manufacturers attempt to gauge interest and potential. The subject's smile or even brain waves are assessed and used as feedback in the design.
But acquiring the product does not necessarily contribute to happiness as much as the anticipation. The use of anticipation can one person put a smile on anothers face. The art of the build up, if used sparingly and in non-annoying ways, is a powerful means for increasing others happiness.
Salary and sex life are also mentioned. An amusing anectode: a person with no sex life has to earn $100,000 to be as happy as a person with a regular once a week earning $50,000. The figures do not place a valuation on sex, e.g. once a week may be equivalent to $50,000; rather, it implies that there are various sources of self esteem and happiness, Salary is a source of self-esteem as is a sex life.
Other interesting factors: people measure themselves relatively to their peers and not in absolute terms. This is a little more intuitive. I disagree with the specific mention of peers, I believe the point of reference can be anyone. For instance, a young businessman could compare themselves to a billionare, a movie star, etc. In local terms, we compare ourselves to others, but a tremendous amount of research related to icons and celebrities discusses the impact of a beautiful actress on the self esteem of young women. Icons, or even toys like Barbie, are reference points just as a peer might be.
Physical excerise is also a key aspect of happiness. The article only briefly mentions a report on seniors becoming more happy when the engage in physical activity. It's become common knowledge that excersise releases endorphins, a protien known to stimulate the brain in a positive way.
So, embracing the happiness research, we can all make navigate our day to day lives a little better by understand the basics. We can use anticipation in more ways than just selling a product. Why not make routine conversations more interesting with pauses and teases. By understand how we compare ourselves, we can prevent ourselves from going down spirals of dismay. It all start with understanding the process.
The article can be found here.